Many of the web hosting companies provide similar plans, so what could make a business stand out from the crowd? The answer is customer support. Not only does it improve your reputation in the market, but also enhances your sales and profit. It costs around six times more money to convert a sale through a new customer rather than retaining an old one.
Reasons you should care about existing customers-
- Improves sales– Since they are already subscribed to your plans, they would buy again unless they had a harrowing experience.
- Less marketing required– you would spend less on marketing as compared to acquire new customers.
- Improve brand image– A loyal customer would suggest your brand to others, boosting your brand image.
Steps you should take to improve customer retention-
- Leverage more on customer support– Improve customer support and resolve their queries on time. Hire staff who