How to Ace Your Small Business Website
Picture your small business website as a first impression for prospective clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Be Clear about Your Business and Why It’s There
Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Make Your Website User-Friendly
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both information architects and technical developers at the core of the creative development process. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Don’t Undermine SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Make Your Brand Live
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that’s a big problem, since your site plays a vital branding role. To create an unforgettable branding experience, be yourself and shine. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. That means your website should be built not only for PCs, but also for smart phones and basic phones.
Use Analytics to Monitor Your Progress
You need to tracking your online progress if only to ensure that it is in line with your company goals. If your budget is limited, just use the free Google analytics package. Upon confirming that all of your tags are working, make it a point to get weekly reports and examine how people are using your site. Luckily, you’ll be able to observe trends in a short time.
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