E-Commerce Guide to Help SMBs this Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. This is because SMBs just cannot afford to sustain price cuts and deals that their competitors are able to afford. This does not mean though that you have to disregard the Black Friday Weekend. You just have to be innovative using creative strategies that make sure you stand out from the crowd. For you to be successful during the Black Friday Weekend, we have here strategies that you can implement.
The email strategy is the first thing that you should optimize. Most of the marketers generate leads using email marketing because it is an effective marketing tool. This is why you should start sending out emails in advance to create a countdown until the sales begin. Personalization of these emails is a key factor when it comes to email marketing. One of the tools you can use to make sure that you personalize the emails is by implementing targeted email marketing. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
Spreading the sales over a long period of time is another beneficial strategy you could use. This is because you will be creating excitement and customer awareness at the same time and this will benefit the SMB at the end of the day. If the sales are not spread, the SMB will likely be overwhelmed with sudden orders. This Black Friday Weekend, you could consider selling on the popular online platforms. The online marketplaces experience high levels of traffic and also sales and this is the reason they make for the largest percentage of the retail market. If you are a less known SMB, you will gain credibility and trust by selling on recognized platforms like these.
You should be proud to be small even though you are striving to grow. Most of the customers are shying away from mass production that the larger companies offer. This is why you should be proud of the small size because customers are now more interested in the niche items and exclusive products. The site you have for the SMB should be responsive to all types of devices. It is worth noting that the customer is first going to research the product before buying it and this should be catered for. The site should make sure that from the product images to the checkout is responsive. This Black Friday Weekend, m-commerce is going to be the major thing and as an SMB, you should follow this lead.