Resources – Getting Started & Next Steps

How Much Effect Do Online Reviews Have On Businesses?

Any company that has taken a marketing strategy using the internet most likely has a set of online reviews somewhere. If you are on the verge of hiring the services or buying a product of a certain company, but you are skeptical about this business then online reviews will help you make up your mind by showing you the reputation of the company. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. There are some businesses who make up their own online reviews or have their friends write some for them in the hopes of increasing sales and you as a potential client must be keen enough to spot the legitimate reviews and those that are made up. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. If you are skeptical about a certain review if it is fake or legit, just check the author. An author who patronizes a certain business so much through posting so many online reviews is most likely a fake one.

Open up Google and do a web search for a specific company. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.

All these companies have their way of marketing online even if it means deceiving the people and you as a consumer must be smart enough to use these online reviews to your advantage so when you call up a company, you must tell them that the only reason you went with them is because they have a glowing review online. Make the company realize how important the online reviews are by repeating the one you have read over and over again. This way, when they give you the services, the company will aim to do their best because they will fear that you might give them a bad review.

Advanced reading: directory