Increasing Awareness and Understanding About Press Releases
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the details because this is critical especially when you are attempting to get national media outlets in covering your news. Individually pitching instead of mass pitching will gain positive results. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
Having a unique product will likely get more pitches than average or common products seen in the market today. You can conduct poll or survey if you have sufficient number of customers, and get statistically significant numbers which you can utilize in generating earned media coverage for your business. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. You can also share your company’s stories to generate higher pitch like stories evolving around your activities for a social cause or exemplary company culture. If you are hosting an event that will provide value to your target audience and successful people will be speaking, reporters will likely be there as well. Your pitch-generating topic could also be your educated perspective or potential solution to something going on in the news. Some examples of topics that are hard to pitch include new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. Bear in mind that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing them as a blog post. Press release distribution services make your life easier because a press release distribution company is responsible for creating links of various press releases, creating thousands of impressions for your products and services. We can help you find the best press release distribution services.